Social Bookmarking Services

James Clipp asked:


Social Bookmarking is using social media sites such as StumbleUpon to find relevant websites based on your interests. This is one rather than typical “web surfing” which typically consists of using a search engine such as Google or Yahoo to find pages. The difference is that search engines have a tendency to display commercial interests over legitimate information due to the link buying power of major online businesses. Social media allows users to have find unique and quirky material and on many sites they can also vote on things, sites such as Digg and Sphinn are based on this philosophy while others such as Del.Ico.us are used purely for bookmarking your own interests then others can few popular bookmarks.

Social bookmarking services have developed as a result of this upswing in the web 2.0 craze, these services specialize in gaming the social bookmarking mechanisms to gain traffic and backlinks. By using social bookmarking for backlink building purposes many websites have been able to achieve great search engine placement with minimal costs. I typically buy social bookmarking packages for any web page that I create, such as this one. The cost is minimal compared to the traffic and backlinks that result in a successful social bookmarking campaign. I am asked all the time why don’t I just do my own social bookmarking if I am going to do it so often, and the answer is simple: specialization and abstraction. As a computer science major the one thing that is necessary is knowing when and where to use abstraction. By having other people that specialize in social bookmarking do these services for me while I write content and sell products I increase my profit margins, I realize how they do the tactics they do but I make more money by paying them to do it for me rather than doing it myself. The concept of abstraction applies with a car mechanic, does a car mechanic need to know how and why the electrons pulse within the transistors of the circuit board on the internal computer of the car? No. This is because if we try to be too broad, progress cannot be made.

So what exactly do I get out of social bookmarking as a webmaster? Traffic, links, search engine results placement (SERPs), increased visibility and faster indexing. Typically pages I make are indexed within 3 days of their creation, the average webmaster waits 1-2 months for specific pages to be picked up by search engines. This discrepancy is caused by the massive influx of high PageRank backlinks brought in through social bookmarking/social media sites. Each bookmark counts as a backlink, and each backlink increases the chances of being indexed by major search engines as well as giving direct traffic and helping your site to be ranked highly on search engines. Social bookmarking services are the cheapest part of a good SEO service, yet they are criticical. My current strategy is a combination of social bookmaking and article marketing to create a large web of interconnected backlinks and social media, all of which is indexable by search engines resulting in increased traffic. This traffic I then use to sell products with, exactly what products I sell and how I sell them is for another day.

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